Berrel Kräutler Architekten Berrel Kräutler Architekten

Wicona Trade Fair Booth 2011 Munich

Access via the building corner
Simple, concise volumes
Ground Floor
Ground Floor
Graphic design of the outer skin, derived from the exhibitor's logo
Exhibition
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Location: Munich
Year of construction: 2011

Berrel Berrel Kräutler Architekten AG
Maurice Berrel
Project: Radeck Brunecky

Project participants
In collaboration with I/E/U/ AG Consulting
Client: Wicona
Trade fair construction: Atelier Seitz
Graphics: Dominique Berrel
Photography: Eik Frenzel, Radeck Brunecky

0073Wicona Trade Fair Booth 2011 Munich

For the largest build­ing fair world­wide, the task was to design an exhibi­tion booth that would remain in memory as a high­light while conveying a clear corpo­rate design mes­sage, at the same time provid­ing a place of contem­plation within the hectic activity of the trade fair. Inte­grated into the booth, the ideas and products of Wicona are meant to be both percep­tible and touch­able. The exhibi­tion booth appears as a monu­mental volume with massive ‘pillars’ that enclose a protec­ted interior space.

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