Berrel Kräutler Architekten Berrel Kräutler Architekten

Wicona Trade Fair Booth 2009 Munich

Lively exchange on the piazza
Floor plan with central square and entrances in red
Red and white are the corporate colors of Wicona
Sectional view — the three tall cubes comprise the seminar rooms
Entrance
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Location: Munich
Date: Year of construction: 2009
Exhibition area: 700 m2

Berrel Berrel Kräutler Architekten AG
Maurice Berrel
Competition: Angela Behrens

Project participants
In collaboration with I/E/U/ AG Consulting
Client: Wicona
Photography: Radeck Brunecky

0039Wicona Trade Fair Booth 2009 Munich

The concept of the Wicona trade fair exhibit for BAU 2009 is entitled “Wicona Village”. The booth is closed off from the hall area of the fair to create an auto­no­mous world. It simulates a town that is sub­divi­ded into public and private areas in the form of sepa­rate build­ings.
On the piazza, visitors find them­selves in a world from which the hectic trade fair in the back­ground has been screened out. In its clarity and tran­quill­ity, the mono­chrome archi­tec­ture con­trasts with the variegated chaos of its sur­round­ings. From this point, guests can turn their atten­tion toward the thematic exhi­bi­tions found in the indi­vidual build­ings.

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