Berrel Kräutler Architekten Berrel Kräutler Architekten

Wicona Trade Fair Booth 2009 Munich

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Wicona Trade Fair Booth 2009 Munich

Wicona Trade Fair Booth 2009 Munich

The concept of the Wicona trade fair exhibit for BAU 2009 is entitled “Wicona Village”. The booth is closed off from the hall area of the fair to create an auto­no­mous world. It simulates a town that is sub­divi­ded into public and private areas in the form of sepa­rate build­ings.

Lively exchange on the piazza
Lively exchange on the piazza

Eight volumes are grouped around a slightly elevated piazza. The interior court­yard of the booth is reached via ramps posi­tioned between these archi­tec­tural cubes.

Floor plan with central square and entrances in red
Floor plan with central square and entrances in red
Red and white are the corporate colors of Wicona
Red and white are the corporate colors of Wicona

On the piazza, visitors find them­selves in a world from which the hectic trade fair in the back­ground has been screened out. In its clarity and tran­quill­ity, the mono­chrome archi­tec­ture con­trasts with the variegated chaos of its sur­round­ings. From this point, guests can turn their atten­tion toward the thematic exhi­bi­tions found in the indi­vidual build­ings.

Sectional view — the three tall cubes comprise the seminar rooms
Sectional view — the three tall cubes comprise the seminar rooms

0039 Wicona Trade Fair Booth, BAU 2009 Munich

Reference numbers
Year of construction: 2009
Exhibition area: 700 m2

Project participants
In collaboration with I/E/U/ AG Consulting
Client: Wicona
Photos: Radeck Brunecky

Team BBK
Angela Behrens

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